In today's job market, it is critical to follow-up with applicants as soon as possible. I have found this to be one of my biggest strengths. Active applicants are eager to connect with employers. This important step is critical to the successful outcome of your recruitment plan.
For some business owners and HR Staff responsible for recruiting, following-up quickly is not always high on their priority lists. Many are just getting around to just creating the Job Ad. Then they move on to other tasks that get in the way of scheduling time to following-up right away.
As an old proverb says "The Early Bird Gets the Worm." There is a lot a truth behind this in recruiting. Making the extra effort to plan for immediate responsiveness payoffs in being able to successfully win candidates over.